The role that content plays is critical
not only to the user, but to your search engine rankings as
well. Upright Communications will work with you to develop
content that will satisfy the user's needs and can be indexed
appropriately by the search engines.
It is important to realize that information
should be formatted differently on the web versus how it is
presented in print. Most users scan online content before
reading in-depth information. Upright will help you optimize
content for scalability and craft it to convey maximum information
efficiently. Scalable content will lead users to more in-depth
information available on the site, keeping them on the "scent
of information".
It is important to use customer focused
language. Upright labels sections and categories according
to the value they hold for the customer, not according to
what they do for your company. For each page, it is important
to:
Convey clearly what product
or service is being offered.
Convey "what's in
it for me" to the user.
Convey clearly why your
company is better than the competition.
Web site content should also be primarily
in "text" form for maximum readability by the search
engine spiders, and also to load faster for the user than
using Flash or graphics formats.
