Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords
Since advertisers have to pay for these clicks, this is how Google makes money from search. This infographic will help you understand how AdWords works, detailing the AdWords auction, bidding process, and explaining important factors like Quality Score and cost-per-click.
The actual position of your ad is determined by your ad rank. The highest ad rank gets the 1st ad position. Your actual CPC will be determined by the ad rank of the next highest ad below you divided by your Quality Score.
The only exception to this rule is when you are the only bidder or the lowest bid in the AdWords auction; then you pay your maximum bid per click! AdWords bidding heavily punish advertisers who bid with low-quality scores. Equally, those with high-Quality Scores get higher ad ranks and lower CPC.
Through Google AdWords of Google, Yahoo Search Marketing of Yahoo, and MSN AdCenter of MSN, we help you set up an account and create a conversion-based ad copy to place on these search engine listings.
Placing a high bid doesn’t always guarantee a higher spot. Search Engines always highlight more on quality than quantity. So other factors such as the quality of the ad copy, the quality of the landing page, the relevancy of the website, and the keywords you bid for and many other factors define your position in the search engine feature listings spots.
Businesses that use AdWords can create appropriate ads using keywords that people who search the Web using the Google search engine would use. The keyword, when searched for generates your ad to be shown.
AdWords at the top ads that seem under the heading "Sponsored Links" found on the right-hand side or above Google search results. If your AdWords ad is clicked on, Google search users are then directed to your website.